Einstellungsforschung Und Kundenbindung: Zur Erklarung Des Treueverhaltens Von Konsumenten
Christine Braunstein,Christine Braunstein
Einstellungsforschung Und Kundenbindung: Zur Erklarung Des Treueverhaltens Von Konsumenten
Christine Braunstein,Christine Braunstein
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Christine Braunstein analysiert Erkenntnisse der neueren Einstellungs- und Willensforschung im Hinblick auf Kundenbindung, -loyalitat und -zufriedenheit und entwirft ein Kundenbindungsmodell.
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