Internet Und WWW Fur Banken: Inhalte, Infrastrukturen Und Erfolgsstrategien
Internet Und WWW Fur Banken: Inhalte, Infrastrukturen Und Erfolgsstrategien
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Aus einem systematischen Vergleich elektronischer Distributionskanale bei Universal- und Direktbanken leitet Christian Bauer wesentliche Entwicklungstrends ab und liefert ein Stufenmodell zur Gestaltung des Internet-Angebotes von Banken.
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