Internet Und WWW Fur Banken: Inhalte, Infrastrukturen Und Erfolgsstrategien

Internet Und WWW Fur Banken: Inhalte, Infrastrukturen Und Erfolgsstrategien
Format
Paperback
Publisher
Deutscher Universitats-Verlag
Country
Germany
Published
10 December 1998
Pages
246
ISBN
9783824468423

Internet Und WWW Fur Banken: Inhalte, Infrastrukturen Und Erfolgsstrategien

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Aus einem systematischen Vergleich elektronischer Distributionskanale bei Universal- und Direktbanken leitet Christian Bauer wesentliche Entwicklungstrends ab und liefert ein Stufenmodell zur Gestaltung des Internet-Angebotes von Banken.

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