Air-Design als Erfolgsfaktor im Handel: Modellgestutzte Erfolgsbeurteilung und strategische Empfehlungen
Air-Design als Erfolgsfaktor im Handel: Modellgestutzte Erfolgsbeurteilung und strategische Empfehlungen
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Wie kann die Anziehungskraft von Handels- und Dienstleistungsstandorten durch Duftstoffe erhoeht werden? Air Design ist eine Strategie, die Einkaufsumwelten im Gefuhls- und Erfahrungsbereich der Kunden zu verankern.
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