Diversifikation Und Reputation: Transferprozesse Und Wettbewerbswirkungen
Diversifikation Und Reputation: Transferprozesse Und Wettbewerbswirkungen
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J. Muller untersucht, inwieweit Reputation als Ressource angesehen und als Wettbewerbsvorteil auf das erworbene Unternehmen ubertragen werden kann. Fallstudien und Beispiele erganzen die theoretischen Ansatze.
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