This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules. This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries - from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort’s transformative campaign for Nike; Base’s responsive, flexible logo for Munich’s Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer’s role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together. AUTHOR: Andy Cooke is Creative Director of Weather, a design studio based in Stoke-on-Trent, where he has worked on design, editorial, and branding projects for numerous clients worldwide. A lecturer and pizzeria co-owner, he is also co-author of the book People of Print. SELLING POINTS: . Commercial design: Covers commerical design for a diverse group of creative sorts of businesses. . Practical guide: A practical guide and sourcebook for graphic designers. . Teaching Tool: An excellent coursebook for courses in branding and design. . Real world examples: Actual examples of design excellence from leading designers and firms. . Well known studios: The design studios and clients featured here are well known and considered leaders in the field. 300 colour illustrations