Viral marketing is one of the most demanding methods of marketing. It can be implemented with a variety of media and resources and especially in the context of social media has gained an increasing importance also for smaller businesses and self-employed. However: many companies still shy away from dealing with the issue. Possible successes seem to little assessable and it is often linked to high costs for professional providers. Sebastian Merz, an expert for social media and internet marketing, shows possibilities in his book how even small businesses can achieve a professional public image and thereby can take the first steps towards a viral marketing success. As a bonus, Merz shows some free online platforms which allow everyone to shine with their social media presence and to thereby lay the foundation for own posts being widely spread so that they reach dozens, hundreds, thousands, ten thousand or even millions of people.