Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla

Anna Ruttger

Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla
Format
Paperback
Publisher
Grin Publishing
Country
Published
9 October 2017
Pages
32
ISBN
9783668522701

Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla

Anna Ruttger

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Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: This paper will focus on the Tesla’s international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla’s vehicles as this is the company’s main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company’s activities.

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