Essay from the year 2016 in the subject Business economics - Company formation, Business Plans, American International University-Bangladesh, course: Psychology, language: English, abstract: Yunus in his book, Building Social Business , dedicates the nine short chapters of the book to explaining the meaning of a social business in the current world. Many scholars have characterized it way before Yunus did. However, Yunus still thinks of a social business as just another form of monetary association that connects an ecological, social, and even moral, ecological target with a business. He also provides a guide in relation to how the new businesses can expand and even develop in different dimensions and also thrive in the business world. In the real sense, I discovered much to appreciate in the book as far as Yunus arguments are put into consideration. The essay aims at analyzing the book Building Social Business by majorly focusing on his ideas on social business, strategies, and the experiences provided in the book