Internes Marketing: Integration Der Kunden- Und Mitarbeiterorientierung. Grundlagen -- Implementierung -- Praxisbeispiele
Internes Marketing: Integration Der Kunden- Und Mitarbeiterorientierung. Grundlagen – Implementierung – Praxisbeispiele
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Manfred Bruhn vermittelt einen systematischen und praxisnahen UEberblick uber die einzelnen Facetten des Internen Marketing: Grundlagen, Internes Marketing aus Sicht des Personal- und des Marketingmanagements, Messung und Kontrolle, Umsetzung in der Unternehmenspraxis.
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