The media are one of the most influential ideological state apparatuses, in Althusserian sense, which provides the survival of the existing hegemonic structure. They use their power of holding informational flow in accordance with their ideological affiliations. They act within a certain ideological concern and hegemonic power struggle. Dissenters are otherized, sometimes stigmatized, but certainly jailed in certain social frames. This study examines the Turkish media’s role in the hegemonic power struggle experienced during the AK Party era. It focuses on the fear politics executed by the Turkish laic media on behalf of the Kemalist elite targeted at the policy making process. It aims to show how fear is constructed by language under the framework of the hegemonic struggle.