Storytelling Mit Daten: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben
Hans-Wilhelm Eckert
Storytelling Mit Daten: Erkenntnisse Gewinnen, Strategie Entwickeln Und Unternehmenskommunikation Auf Ein Neues Level Heben
Hans-Wilhelm Eckert
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Storytelling mit Daten: Das Orakel-Prinzip.- Storytelling im digitalen Zeitalter: Narrative, Protagonisten und Storys.- Von der Fragestellung zu den Daten: Warum bin ich relevant? Fur wen bin ich relevant? Welche Themen kommen an? Was bewegt Nutzer?.- Der Weg zu einer Datenstrategie: Geschichte entwickeln, Helden finden und im Team arbeiten.- Was bei Daten-Geschichten wichtig ist: Manipulationen, Machine Bias, Ethik, Datenschutz.
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