Die Nutzung Von Paneldaten Im Strategischen Marketing Von Fast Moving Consumer Goods-Herstellern
Karsten Schutz
Die Nutzung Von Paneldaten Im Strategischen Marketing Von Fast Moving Consumer Goods-Herstellern
Karsten Schutz
This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
1 Einleitung.- 2 Grundlagen des strategischen Marketing und der Panelmethode.- 3 Situationsanalyse.- 4 Paneldatengestutzte strategische Fruherkennung.- 5 Strategische Prognosen auf Paneldatenbasis.- 6 Defining The Business.- 7 Strategischer Marketing-Mix.- 8 Fazit.- Literaturverzeichnis.
This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.