China-Marketing: Geschaftserfolg im Reich der Mitte
Andreas Tank
China-Marketing: Geschaftserfolg im Reich der Mitte
Andreas Tank
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Dieser Ratgeber vermittelt die entscheidenden Faktoren fur ein erfolgreiches Marketing in China. Praxisorientiert und verstandlich bringt er auf den Punkt, wie Unternehmen in diesem ebenso spannenden wie herausfordernden Marktumfeld bestehen koennen. Anhand zahlreicher Beispiele erhalt der Leser Orientierung und Anregung, um fur die eigene Marke eine erfolgversprechende Strategie fur den chinesischen Markt zu erarbeiten.
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