Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien
Joerg Schumacher,Matthias Meyer,Jorg Schumacher
Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien
Joerg Schumacher,Matthias Meyer,Jorg Schumacher
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Moderne Informations- und Kommunikationstechnologien schaffen die Voraussetzung, um individuell gestaltete Kunden-Anbieter-Beziehungen zu realisieren. Das Buch fuhrt fundiert in das Customer Relationship Management (CRM) ein und analysiert systematisch die CRM-spezifischen Basistechnologien, Prozesse und Systeme. Die anwenderorientierten Informationen helfen Unternehmen, durch Kundenorientierung ihre Kosten zu senken, Wettbewerbsvorteile zu gewinnen und neue Geschaftsfelder zu erschliessen.
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