Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry

Michael Muller-Bungart

Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry
Format
Paperback
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country
Germany
Published
26 June 2007
Pages
299
ISBN
9783540723158

Revenue Management with Flexible Products: Models and Methods for the Broadcasting Industry

Michael Muller-Bungart

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This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

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