Programmprofile Kommerzieller Anbieter
Programmprofile Kommerzieller Anbieter
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Die Einfuhrung des dualen Rundfunksystems 1984 ist die einschneidenste Veranderung der deutschen Medienlandschaft seit 1945. In der Konkurrenz zwischen den offentlich-rechtlichen Sendeanstalten und den neuen kommerziellen Anbietern existieren unterschiedliche Programmauffassungen und Programmodelle nebeneinander, die zu unterschiedlichen Erscheinungsbildern der Angebote einzelner Sendeanstalten fuhrten. Das Buch stellt eine Auswahl von Programmprofilen kommerzieller Sendeanstalten in Einzeluntersuchungen vor.
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