Allgemeine Betriebswirtschaftslehre: Einfuhrung
Horst Albach
Allgemeine Betriebswirtschaftslehre: Einfuhrung
Horst Albach
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Eine moderne, zugleich verstandliche und komprimierte Einfuhrung in die Betriebswirtschaftslehre von einem der namhaftesten und international anerkanntesten deutschen Betriebswirte. In 14 Kapiteln, ausgerichtet an den Lehrveranstaltungen eines Semesters, werden die Grundtatbestande der Betriebswirtschaftslehre anschaulich, praxisnah und auf dem neuesten wissenschaftlichen Stand dargestellt.
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