Gabler Marketing-lexikon

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In mehr als 4.200 Stichwoertern bietet Ihnen das Gabler Lexikon Marketing einen breiten UEberblick uber den State-of-the-Art des gesamten Marketing. Dabei orientiert sich die Zusammenstellung der Informationen an einer direkten Anwendung in der Praxis. So koennen Sie leicht vorhandenes Wissen auffrischen und neues Wissen erschliessen.