Dienstleistungscontrolling: Forum Dienstleistungsmanagement
Dienstleistungscontrolling: Forum Dienstleistungsmanagement
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Im Forum Dienstleistungsmanagement 2006 beschaftigen sich renommierte Autoren mit relevanten Aspekten und Besonderheiten des Dienstleistungscontrolling. Im Fokus stehen Themen wie z.B. Value Based Management, Performance Management von Intangible Assets, Qualitatscontrolling im Dienstleistungsbereich, Produktivitatsmessung und -management bei interaktiven Dienstleistungen, Kostenmanagement bei Dienstleistungen, Kosten-Nutzen-Controlling im Customer Service, Controlling im internationalen Dienstleistungsmarketing u.a.m.
Fallstudien und Erfolgsbeispiele tragen zur Veranschaulichung bei.
Daruber hinaus wird ein umfassender Serviceteil rund um das Thema Dienstleistungsmanagement geboten.
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