Nationale Kundenbarometer: Messung Von Qualitat Und Zufriedenheit

Manfred Bruhn,Britta Murmann

Nationale Kundenbarometer: Messung Von Qualitat Und Zufriedenheit
Format
Paperback
Publisher
Gabler Verlag
Country
United Kingdom
Published
16 July 1998
Pages
220
ISBN
9783409123341

Nationale Kundenbarometer: Messung Von Qualitat Und Zufriedenheit

Manfred Bruhn,Britta Murmann

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Basierend auf der Starken/Schwachen-Analyse bestehender Nationaler Kundenbarometer entwickeln die Autoren ein Kausalmodell fur ein Schweizer Barometer, das fundierte und eindeutige Aussagen uber Einflussfaktoren und Wirkungsweisen der Kundenzufriedenheit ermoeglicht.

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