Kooperatives Kundenmanagement: Wertschoepfungspartnerschaften als Basis erfolgreicher Kundenbindung

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Dieses Buch untersucht die Chancen von Wertschoepfungspartnerschaften zwischen Herstellern und Handlern. Die Autoren identifizieren die relevanten Basisstrategien dieses neuen Konzepts anhand von Anwendungsbeispielen - nachvollziehbar und gut verstandlich.