Erfolgsfaktor Content Management: Vom Web Content Bis Zum Knowledge Management
Hans Jochen Koop,K Konrad Jackel,Anja L Van Offern
Erfolgsfaktor Content Management: Vom Web Content Bis Zum Knowledge Management
Hans Jochen Koop,K Konrad Jackel,Anja L Van Offern
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Content Management ist eine der Kernkompetenzen auf dem Weg zur Marktfuhrerschaft. Das Buch bietet den State-of-the-Art und richtet sich an Verantwortliche aller angesprochenen Branchen: Vom Industrieunternehmen uber den Handel bis zum Dienstleistungssektor. Vermittelt wird konkrete Praxis, inklusive Technik, Organisation, Geschaftsprozesse, Personal und Marketing.
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