Mit Branding an Die Spitze!
Karl-Heinz Von Lackum
Mit Branding an Die Spitze!
Karl-Heinz Von Lackum
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Karl-Heinz von Lackum beschreibt, wie kleine und mittelstandische Unternehmen von einer starken Firmen- oder Produktmarke profitieren konnen, und gibt dem Leser einen anschaulichen Leitfaden an die Hand, mit dem der Markenaufbau Schritt fur Schritt gelingt. Ein flott geschriebenes und inspirierendes Buch, das Lust macht auf die eigene Marke.
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