This book takes a journey into the new and exciting created by a the wave of Indian comedians today, described affectionately here as the New Indian Nuttahs, and looks at what these tell us about identity, Indianness , censorship, feminism, diaspora and millennial India. It provides a unique analysis into the growing phenomenon of internet comedy and into a dimension of Indian popular culture which has long been dominated by the traditional film and television industries. Through a mixture of close textual readings of online comedy videos and interviews with content creators and consumers in India, this book provides a fresh perspective on comedy studies in its approach to a global South context from a sociocultural perspective. As a protean form of new media, this has opened up new avenues of articulation, identification and disidentification and as such, this book makes a further contribution to South Asian, communication, media & cultural studies.