Visual Coexistence: New Methods of Intercultural Information Design and Typography

Visual Coexistence: New Methods of Intercultural Information Design and Typography
Format
Paperback
Publisher
Lars Muller Publishers
Country
Switzerland
Published
1 February 2020
Pages
312
ISBN
9783037786130

Visual Coexistence: New Methods of Intercultural Information Design and Typography

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction.
The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems. 200 illustrations

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