Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation

Tawfik Jelassi,Francisco J. Martinez-Lopez

Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
Format
Hardback
Publisher
Springer Nature Switzerland AG
Country
Switzerland
Published
29 June 2020
Pages
795
ISBN
9783030489496

Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation

Tawfik Jelassi,Francisco J. Martinez-Lopez

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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