David Hughes took the time to delve into his iPhone memory. He extracted some images, which he reworked or even cropped to give them a new life. Do these images make sense? Is there any information to decipher? Images that mean nothing special, but not banal, even sophisticated. A new narrative is needed... All the photographs in this book are small pop-ups that open and close, a reflection on the image, little things that make a story to be invented, beyond the image, Impermanence!

David Hughes utilizes his profound knowledge of the history of photography to create images of enduring wit and substance. Known best for his still life fashion photography, Hughes deploys a sophisticated lexicon of classical black-and-white photography as well as striking and complex approaches to color. Hughes also creates memorable fashion editorials and advertising, often taking its cues from historical cultural references, which he reanimates in his contemporary image-making. His editorial stories have been published in An0ther Man, Arena Homme + , Beat, i-D, LOVE, Man About Town, V, and Vogue Homme Japan. Hughes has also created artwork for musicians including Mark Ronson, Massive Attack, Nick Cave, and The Rolling Stones. His commercial clients include AlexanderMcQueen, Bally, Burberry, Coach, Ferragamo, J.W.Anderson, Louis Vuitton, Marc Jacobs, Marc Jacobs Fragrances, and Prada. Hughes' project was shown at the inaugural Frieze Art Fair in London and collected and exhibited by the Victoria and Albert Museum.