The Long Tail Theory for Business: Find your niche and future-proof your business

50minutes

The Long Tail Theory for Business: Find your niche and future-proof your business
Format
Paperback
Publisher
50minutes.com
Country
Published
2 September 2015
Pages
36
ISBN
9782806270030

The Long Tail Theory for Business: Find your niche and future-proof your business

50minutes

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.

In 50 minutes you will be able to:

  • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
  • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy
  • Learn about how you can increase future profitability using Chris Anderson’s strategy of selling less of more

ABOUT 50MINUTES.COM Management & Marketing

50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

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