A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy

Jason M Ward, Jeffrey B Wenger, Irineo Cabreros, Daniel Schwam, Craig A Bond, Samuel Absher

A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy
Format
Paperback
Publisher
RAND Corporation
Country
United States
Published
15 December 2023
Pages
116
ISBN
9781977411587

A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy

Jason M Ward, Jeffrey B Wenger, Irineo Cabreros, Daniel Schwam, Craig A Bond, Samuel Absher

Using an updated version of RAND's Recruiting Resource Model, the authors analyze the relationship between observed and alternative mixes of Army spending on recruiting resources (advertising, recruiters, and bonuses) and recruiting outcomes, particularly contracts and accessions. Results indicate that TV advertising and, to a lesser extent, recruiters are more cost-effective than bonuses at increasing enlistments.

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