ABOUT THE BOOK Academic literature has historically provided reasons why African-American entrepreneurs failed in business. Minimal research evidence existed on successful African American entrepreneurs’ proven business characteristics, traits, and practices. There are African-American entrepreneurs who have established successful businesses despite centuries of discrimination that led to the social impacts of access to capital, limited business experience, and entrepreneurial knowledge. This book shares the business experience of 21 successful African-American entrepreneurs who contributed empirical solutions to the problems business owners will contend with in business. This book is a must read for nascent and novice entrepreneurs, entrepreneurs working to overcoming or avoid business obstacles, researchers interested in contributing more solutions in the entrepreneurial arena.

The literature review, data processing and analysis, and emerging themes will infuse the reader with key business considerations, new ideas, and approaches to navigate the inherent business pitfalls thereby increase your business success.

ABOUT THE AUTHOR Dr. Edward L. Wiggins, III, is a retired veteran with over 21 years in the U.S. Army as a Communication, Electronic, and Signals Intelligence Expert. He has facilitated curriculum for various universities as a professor teaching Information Technology, Project Management, Information Systems, and business courses. Dr. Wiggins currently serves as a Strategic Business Advisor supporting the Department of Defense (DoD), U.S. Federal Government, and corporate industry in the areas of Portfolio/Program Management. Dr. Wiggins has a Doctor of Business Administration with an emphasis in Management, a Master of Business Administration with a concentration in Acquisition and Procurement, and a Bachelor of Science in Management Computer Information Systems. He enjoys vintage automotive restoration, woodwork, skiing, golf, reading, listening to jazz music, and spending time with family.