In Growing On Purpose: The Formula to Strengthen Your Team AND Improve Your Customer Experience, best selling author Dave Molenda brings together expansive sales experience to show readers how to combine team strength (achieved through intentional communication) and positive, individualized customer experiences to achieve a fully engaged business. Through his unique model of Guidance and Support, Molenda is immediately both relatable and practical. Thoroughly backed up with statistics and studies, he introduces the must-know formula to GROW as a person and a business … on purpose.