*The third book by bookstore-favorite Bragi Olafsson to be published by Open Letter.

*The novel centers around the World Cup and the movie La Grande Bouffe, which opens up new avenues for promotion.

*Bragi was a member of Bjoerk’s first band, The Sugarcubes, so we will likely have blurbs from her and from Sjon on the finished copy of this book.

*Galleys (and e-galleys) will be available six months before publication.

*Current popularity of Iceland (due to low cost of traveling there and their overachieving soccer team) has always bolstered sales of Open Letter’s Icelandic titles.