Advance reading copies distributed widely to booksellers (particularly indies), press including general newspapers and magazines as well as book-focused and trade publications both online and in print. Pitch features on Japrisot as a classic crime writer for a modern audience. A large mailing to our bloggers, many of whom have read and enjoyed previous Japrisot titles plus an outreach to new bloggers and bookstagrammers with a focus on crime fiction fans. Social media strategy including posts across Twitter, Instagram and facebook, giveaways, both through Gallic and other outlets, promotion through our regular newsletters and website.