Poor Red Bug doesn’t know anything about the cold wind and snow winter. His friends ask him, Red Bug, Red Bug, Where will you go? Winter is coming, With cold wind and snow. But the animals who are warning him of the changing season are not keen to let him burrow into their warm winter coats.
Each potential hibernation site (feathers, fur, wool and hair) belongs to a reluctant host who sends the bug away again. Finally, Red Bug finds a perfect spot that bothers no one and the book ends happily with him snoring away in front of a fireplace. (Yes, you guessed it, as snug as a bug in a rug.)

The book’s rhyming pattern is a wonderful reading device for developing readers and the bug’s search provides a playful look at the way various animal’s adapt to the cold. Youngsters love to chant the text with or without the book in hand.