Filled with page after page of lavish artwork and detailed text, Now Playing is the first comprehensive, groundbreaking and original research on the hand-painted movie posters from the 1910s to ther 1950s. Published in cooperation with the Academy of Motion Picture Arts and Sciences, this collection features work by numerous collectible artists and tells the highly visual story of these movie posters. Now Playing reveals a veritable treasure trove of gorgeous poster artwork by many long-forgotten artists.