Building Credibility: The Foundation for Fundraising
Elizabeth Westman Wilson
Building Credibility: The Foundation for Fundraising
Elizabeth Westman Wilson
Fundraising programs can bring in new money, new volunteers, and many new friends. Where voluntary organizations are funded mainly from outside, raising even a portion of the budget from local donors can increase independence - especially as overseas grants diminish. Credibility is an essential component of successful fundraising. Staff, boards of directors, and volunteers all play important roles in building a strong organization that should appeal to potential donors. In addition, you can find and build on strengths in the organization and the community. In this book, specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.
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