In its assessment of the current state of play of ethnographic practice in social anthropology, this volume explores the challenges that changing social forms and changing understandings of the field pose to contemporary ethnographic methods. These challenges include the implications of the remarkable impact social anthropology is having on neighboring disciplines such as history, sociology, cultural studies, human geography and linguistics, as well as the potential ‘costs’ of this success for the discipline. Contributors also discuss how the ethnographic method is influenced by current institutional contexts and historical traditions across a range of settings. Here ethnography is featured less as a methodological tool-box or technique but rather as a subject on which to reflect.