Going Global

Roger Cartwright

Going Global
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Published
10 January 2002
Pages
118
ISBN
9781841123165

Going Global

Roger Cartwright

Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world’s most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

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