Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. Moore
In Crossing the Chasm, Geoffrey Moore, the worlda s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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