A study of elephant tourism in Nepal from its origins in the 1960s to the present day, this book examines the challenges faced by captive elephants. Used as human conveyance, on anti-poaching patrol teams, as rescue vehicles, and in forestry service, elephants have worked with and for humans for hundreds of years. However, the use of elephants in tourism is a fairly new development within Nepal. Because the health and welfare of tourism elephants is vital to the conservation of wild individuals, this book offers an assessment of captive elephant needs and an examination of their existing welfare statuses. Numerous NGOS and INGOs are now active in elephant lives, and numerous advocacy organizations have arisen with the goal of changing tourism practices and improving captive elephant welfare. This book seeks to examine the motivations of these NGOs and INGOs, and to consider their ethical approaches to elephant health and welfare. Are the motivations of these organizations similar enough to work together towards a common goal, or are their ethical norms so different that they get in one another's way? Using an ordinary language and ethics framework, this text aims to identify the norms of cultures and organisations and reframe them in ways which may allow for more successful interactions.