Drawing on fifteen months of ethnographic research in one of the most under-developed towns on the Caribbean island of Trinidad, this book describes the uses and consequences of social media for the town’s residents. Jolynna Sinanan argues that this semi-urban region is a place in between: somewhere city dwellers look down on but that other villagers look up to. The town’s chief core value asserts that one should not elevate oneself over others, and Sinanan explores how residents carefully navigate social media as a tool for visibility while still advocating against more cosmopolitan values.