The Porcupine Principle

Jonathan de Bernhardt Wood

The Porcupine Principle
Format
Hardback
Publisher
Directory of Social Change
Country
United Kingdom
Published
20 May 2024
Pages
176
ISBN
9781784821258

The Porcupine Principle

Jonathan de Bernhardt Wood

The Porcupine Principle is your unique companion that provides thought-provoking insight into the art of fundraising and also a fresh and engaging take on how to be an outstanding fundraiser. It features 41 mini-stories, which illustrate that it's not just the mechanics of fundraising that you need to understand but also the motivations of people who give.

Peppered with practical fundraising tips and adroit advice, it includes:

Divine compost - why what you do now matters Move the snail - how problem-solving can be simpler The map is not the territory - accepting that change will happen

Invaluable for all voluntary and paid fundraisers, this book will challenge and change your assumptions and make you reflect deeply on how and why you fundraise.

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