Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project

Jeffrey Gil

Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project
Format
Hardback
Publisher
Channel View Publications Ltd
Country
United Kingdom
Published
11 May 2017
Pages
144
ISBN
9781783098057

Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project

Jeffrey Gil

‘The Confucius Institute Project’ - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 4 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.