Over 3 billion people play games globally. How can we turn his immense power into a force for good?

Games are already influencing player behaviour and decision-making. This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the medium's potential. Whether you're a gamer, in the industry, not in the industry but interested in games or a parent worried about the impact of games on your kids, read this book to:

• Understand the industry and gaming culture and why it lends itself perfectly to tackling global challenges

• Discover how games can be a force for good through real-world examples, underpinned by interviews with leading executives in the industry

• Be inspired to make a positive impact using games

• Recognise that 'doing good' corresponds with 'doing well' and can drive wider beneficial outcomes such as deeper engagement