The book shows Michael’s ‘logical opportunism’ in action, and explains how the Smurfit culture and systems provided a world-beating competitive advantage. ‘It is up to others to judge how well I have done in life, but I believe that I grasped with both hands the challenge I was given as a young man and, in so doing, I honoured to the best of my ability, the legacy that was left to me by my father. All in all, I can honestly say that it’s been a life worth living.’ Michael Smurfit Michael’s life outside Smurfit - his chairmanship of the Racing Board and of Telecom Eireann; his interest in horseracing; and his ownership of The K Club and the triumph that was the Ryder Cup 2006 - all feature, alongside his love and commitment to his family.