M5S Strategic Marketing lays out a simple step-by-step process for owners to grow their business fast. Growth begins by looking on the inside and growing with the assets you already have. Establish small, consistent, and sometimes innovative improvements in ‘3 key areas’ will lead to consistent and even exponential growth. No matter the industry, service, or product there are two things that a business owner needs. First, the ability to market their services profitably. Second, the ability to sell their services for greater amounts of income. There are no shortage of clients you can reach - there are billions of people online every day. The fact is most businesses haven’t figured out how to reach them.

Rollings explains how even small companies can come, seemingly out of nowhere, to take a market by storm. These disruptive strategies are created, deployed, tested, and then improved- launched with imperfect action. When dialed in, the simplest way to explain the result is zero cost marketing. Magic happens when marketing makes money for the business predictably and consistently and without any cost.