This playbook is the elite guide to building a ROCKSTAR business. It leads the creative mind through a series of exercises, taking a passionate business idea to incept a business paradigm. It is designed to provide structure, tools, and timed exercises to focus on the business that will drive your passion. In Dr. Kovach's other books, she discusses building projects and various initiatives from inception to completion, on time, on budget, and with high quality.This book is the precursor, beginning with ideation and working through business inception.An American staple growing up for many children is to have lemonade stand. Whether the inspiration is to make money, fundraise, create the best lemonade on the street, or to do something different with friends, it does plant the seed on how to run a business. To relate to some of the exercises, the examples used in this playbook are based around a lemonade stand, but ultimately, the exercises guide the process to take the business idea and transform it into something tangible.