In the last century, technocracy has assumed many forms in our daily lives. A century ago, one college dean, Arland Deyett Weeks, described many of the mechanisms that would come to define concepts like nudge theory and libertarian paternalism in the 21st century. The truths written in these collected works give readers the opportunity today to identify the weaponization of the human psyche in civic discourse over the past century, often by moneyed interests. If you watch modern media closely today after reading this book, you too might notice some of the principles described here before the emergence of radio, now being used ubiquitously in marketing, government, and generally in shaping social media.