Change a merely-a-label brand into a powerful revenue machine! Casino Secrets That Apply To All Businesses. More than business-school value-added theorems , the author discusses the unexpected secrets of great branding: Accurately projecting earnings; Increasing and tracking revenue; Adapting to changing markets with the emerging Millennial generation and the aging customer base.Getting consumers from the casino to MY casino, Gary Green shows that a brand is more than a name; it is the total of a consumer’s experiences with a product. A brand can signify quality and inspire confidence. This book explores how brands build consumer goods, transportation, retail stores, and other industries… including the casino world. ABOUT THE AUTHOR: The star of the television series Casino Rescue (who is also one of the creators of what became the Trump brand), Gary Green one of the country’s leading casino developers, operators, and marketers. One of the most written-about figures in modern casino gaming; a former vice president of Trump Hotels & Casino Resorts; during the past 40 years Gary Green, himself, has become one of the casino industry’s iconic brands and has worked in or managed almost every operating department inside a modern casino hotel resort.