Does it still make sense today to talk about strategy? Or does today’s liquid, interconnected, and global world only require the ability to adapt and seize opportunities from wherever they come? If strategy is to remain a useful concept and practice in business, then there needs to be a reexamination of the intent of strategy and the process by which strategy is typically developed.Wheel of Fortune is not the usual book about business strategy. It presents new and provocative relationships between strategy, leadership, and business. In addition to examining the social science of strategy, it introduces new methods for analyzing strategy failures and preventing strategy failures. It exposes risks inherent to strategy that leaders do not recognize and challenges their understanding of strategy and its role in customer satisfaction and business success.Wheel of Fortune establishes the rationale and need for leaders to think differently about strategy and execution. It provides deep insights on how to eliminate the repetitive problems that most organizations experience, and convincingly demonstrates the need for leaders to be more imaginative and creative in strategy development and execution.